by Eric Rowell (cofounder of www.adollo.com)
Once upon a time, you may have decided that it was time to try advertising your business online, and as a result you may have spent countless hours researching methods of getting more traffic to your website. After awhile, you probably began to realize that the dominant service out there for advertising your business is Google Adwords. And when you read about it, you were probably thinking “Wow! This looks like it will really work. I can put in $100 and instantly get some traffic!” Unfortunately, after your first ad campaign, you realized that you just blew $100 bucks for nothing. I know the feeling!! So what happened???
What’s Google Adwords?
Google Adwords is the leading service through which advertisers can advertise their businesses with text or image ads. Unfortunately, when you create a campaign with Google Adwords, you have no idea where your ads are going to show up. Yes, Google Adwords is supposed to be able to display your ads in relevant webpages pages (publishers who are using Google Adsense), but it’s far from accurate. For example, if you’re trying to advertise your hot rods forum, your ads might show up in some website about “Hot Peppers” or “Metal Art”. This means that the people clicking on your advertisements are less likely to to be really interested in your products or services, which means that you arn’t getting the biggest bang for your buck.
What’s worse is that there are a ton of very small websites out there trying to make money from Google Adsense by fraudulently clicking on the ads that show up in their webpages (which is money coming out of your pocket!!!) Everyday, people with crappy websites can simply click on the advertisements that appear in their pages on multiple computers to earn a small profit. This sucks!!
So what’s the alternative to Google Adwords?
Well, if you havn’t heard about Adollo, where have you been!? www.adollo.com is a revolutionary new way to better advertise your business. Adollo is an advertising network that allows advertisers (like you) to find and rent ad space from quality publishers.
So how does Adollo work?
To advertise your business, you can use the Adollo search engine to find websites who have available ad spaces that match your target audience. The results are ordered by rating which is a measure of the effectiveness of the ad space. You can quickly check the stats of each ad space (clicks, impressions, etc.) and even see exactly where your ad would be placed in the publisher’s webpages. Once you have found the ad spaces that you like, you can rent them for as long as you want (up to two weeks) starting on the date that they are available.
Where do I go to create an Adollo account?
You can create an Adollo account by going to: