With so many people blogging these days, it’s pretty apparent that there’s money to be made in the blogging industry. Whether you’re just starting a blog, or if you already have one, you would probably like to earn some revenue from it. Who wouldn’t?
How to get readers
The golden rule of blogging is content, frequency, and consistency. In order to provide good, useful content to web surfers, you will need to publish fresh, interesting, and up to date content at least 4 times per week, and do so in a consistent manner. This is because you will begin to build a fan base, in which some of your readers may subscribe to your RSS feeds. Once you have readers following your blogs, it’s very important to meet their expectations and post consistently, especially if they are using your feeds for their own research or websites.
How much traffic do you need in order to make money?
Once you are getting a steady stream of readers, it’s time to start making some money! Let’s talk about realistic expectations first though. If you’re only getting a dozen unique hits per day, you won’t make a dime from blogging. Why? In order to make money, you need advertisers that are willing to pay you for potential traffic to their site. The reality is, only about 1 in 1,000 unique visitors will click on an advertisement to go to an advertisers page. In the advertising industry today, advertisers will typically pay about 25 cents per click. So, to make one dollar per day, you would need to generate about 4,000 unique hits per day on your blog. Yea, that’s a lot of hits! But it’s doable.
How to get advertisers
So, once your site is large enough to support advertisements, how do you find advertisers? There are three common ways to do this.
In my experience, the most effective way to earn money from advertisements is to use www.adollo.com. Once you create an account with them, you can set up your ad spaces and Adollo will provide you the html code to put into your website. Advertisers can find your ad spaces from the Adollo network, and rent the ad space for as long as they like. Adollo automatically updates the ad space in your webpage, and you get a check in the mail each month! It’s pretty straight forward.
The second way to get advertisers is to put a “Rent this ad space” area in your webpage. If an advertiser happens to read your blog, and wants to advertise with you, they can click on the link which will send them to a contact page or rates page that you have set up. After you’ve agreed on a price with the advertiser, he can pay you via PayPal (most common method of payment) and then email you the advertisement that he wants displayed on your webpage.
The third way to get advertisers is to use Google Adsense. Google Adsense can be a nice complement to Adollo, because it’s a different kind of advertising system. Google Adsense will automatically populate ads into your ad spaces, which makes ads more readily available for your blog, but yields less revenue than Adollo ad spaces.
Good Luck!